We’re proud to feature a list of prominent speakers who are at the forefront of their fields. These professionals are always eager to share their knowledge and inspire like-minded enthusiasts.
Read more about this year’s speakers below, and don't forget to get your tickets today.
Daphne Maxwell Reid
Actress, Photographic Artist,
Designer & Resonance Woman
People know me as "Aunt Vivian" from "The Fresh Prince of Bel-Air". Throughout my years of work on and off television, I traveled the world and captured images of portals, doors, gates, and architectural details, some of which have sparked a strong emotional response in me; a sense of wonder and curiosity that took me back to my childhood, endlessly exploring what was behind the many doors that surrounded me. The time has come to share my photographic eye with you, hoping to awaken your childhood sense of wonder and curiosity with "Daphne Maxwell Reid's Fresh Prints®", currently a collection of DIGITAL PRINTS, and four BOOKS of doors from around the world. I have also just published a mini-memoir in the form of a COOKBOOK, entitled Grace, Soul & Motherwit, and the 2019 CALENDAR is available AND ON SALE!
OK, I'm not finished! I created a line of Chinese Silk Brocade TOPPERS and have been custom making them by the dozens! There's so much to share, so dive into my website and see how my God-given creativity has opened the art world to me
Dr. Crystal Kuykendall
Educator, Attorney, &
Human Relations Expert
Dr. Crystal A. Kuykendall is considered one of the most dynamic individuals of our time. A critical thinker, analyst, motivator and mentor, Dr. Kuykendall has astounded audiences and individuals through the power of her observations and the warmth of her words. A highly sought after and savvy speaking sensation, she is an engaging educator, human relations expert, legal analyst/litigator, endearing author and loving mother.
Born in Chicago, Illinois with very humble beginnings, Dr. Kuykendall graduated from Hyde Park High School with 4 scholarships at the age of 16. She received her B.A. from Southern Illinois University (Carbondale Campus) as a Government Major. Through an Assistantship, she graduated from Montclair State University (Montclair, NJ) with a Master's Degree in Sociology. Through a Ford Fellowship, she received her Doctorate in Educational Administration from Atlanta University. Always seeking additional avenues for advocacy and service, Dr. Kuykendall received her Juris Doctorate (law degree) from Georgetown University Law Center in 1981. She was admitted to the Bar Association of the District of Columbia in 1988 after passing the Bar Exam on her first attempt.
On June 2, 2002, the President of Lewis and Clark College in Portland, Oregon conferred upon Dr. Kuykendall the degree of Doctor of Humane Letters, honoris causa (the Honorary Doctorate), after she delivered the Commencement speech to the Master Degree candidates from the School of Education. The Honorary Doctorate was presented to recognize Dr. Kuykendall for "her leadership and public service and her unflagging belief in children and the parents and teachers who train them."
A former elementary and secondary school teacher, Dr. Kuykendall has also taught at Seton Hall University and Montclair State University. She is the former Executive Director of the National Alliance of Black School Educators . She has also served as the Director of Urban & Minority Relations for the National School Boards Association and the Director of the Citizens Training Institute of the National Committee for Citizens in Education . Appointed by U.S. President, Jimmy Carter to the National Advisory Council on Continuing Education , she served as Council Chairperson from 1979-1981. She was also chosen by the educators of Ebony Magazine as one of the "50 Leaders of the future" in 1979.
Dr. Kuykendall is truly a gifted and gracious public speaker. She has spoken on 4 continents (North America, Europe, Africa and Australia) and is considered by many to be one of the most powerful, dynamic and inspiring speakers in the world, giving over 100 speeches annually. Her audiences laugh, cry and experience an incredible array of emotions as she weaves her magic behind a microphone. Audiences connect instantly with her high energy, charm, charismatic delivery and moving messages. She not only develops effective leaders but she facilitates self-analysis and inspires personal and organizational change, growth and powerful results. It doesn't matter who she addresses -- cafeteria workers or CEOs, educators or entrepreneurs, private or public employees, youth or senior citizens -- the results are the same and she receives thundering standing ovations wherever she goes. Her speeches reflect her own unique background replete with personal victories and many professional responsibilities.
Dr. Kuykendall has been exemplary in leadership, public service and corporate success. She has served on the Board of Directors of Health Power, Inc. She also served on the Advisory Board of the Congressional National Youth Leadership Conference , the Education Task Force of the Martin Luther King, Jr. Center for Social Change, the National Youth Leadership Conference and the National Education Task Force. Most recently she served on the Board of Directors of the Maryland Mentoring Partnerships and the Board of Directors of Big Brothers and Big Sisters of Greater Chesapeake Maryland . Currently, she serves as Chairperson of the Board of Directors of the Henry C. Gregory III Family Life Center Foundation of Washington, DC.
In over 25 years of experience and service delivery, she has received over 300 plaques, awards, citations, certificates and "Keys to the City". She has also received numerous tributes and commendations for her efficacy in facilitating personal and professional empowerment, problem resolution and organizational growth.
Author of Developing Leadership for Parent/Citizen Groups in 1976, Dr. Kuykendall also authored Improving Black Student Achievement through Improving Self Image in 1987 and a motivational calendar for parents, You and Yours: Making the Most of this School Year (1987 and 1989). Her well lauded book, From Rage to Hope: Strategies for Reclaiming Black and Hispanic Students was first published in 1992. In May 2004, the second edition of this "timeless treasure" and national bestseller was published. Her unique character development guide and planner , Dreaming of a P.H.A.T. Century, continues to be extolled by winners of all ages.
In 1989, Dr. Kuykendall incorporated her company, Kreative and Innovative Resources for Kids (K.I.R.K.). Through the company she has provided long term technical assistance and consulting services to numerous national and international clients. She is also Adjunct Faculty at Strayer University in Washington, DC Campus.
Mother of 3 daughters and a son, Dr. Kuykendall has also been a H.O.S.T.S. Mentor (Help One Student to Succeed) since 1996 and continues to be a school and church volunteer. One of her daughters, Rasheki M. Kuykendall Walker, received the 2005-2006 Milken Family Foundation National Educator of the year Award.
Jack and Jill of America, Inc.
Danielle Brown is the newly minted national president of Jack and Jill of America, Inc. She was elected the 26th national president at the organization’s 43rd National Convention held in Kansas City, Missouri in July.
Danielle is a member of the Loudoun County Chapter in the Eastern Region. Prior to her election as president, she served for the past two decades as National Vice President, Regional Member-At-Large, and two-term Regional Conference Chair of the Eastern Region. She has also served as the National Public Relation Chair. She is a graduate of George Mason University and professionally brings over 25 years of experience, skills, knowledge, and expertise in Public Relations, Nonprofit Development, Funding, Communications, Event Planning/Management, and Executive Sales.
Danielle grew up as a child in the organization, and — following in the footsteps of her great aunt, a founding member of the organization’s first chapter in Philadelphia Chapter, her mother, a founding member of the Loudoun County, Virginia Chapter, and her aunt, a past National Vice President — she joined the organization as a mother in 1998, in the Loudoun County Virginia Chapter.
Jack and Jill of America is celebrating its 80th anniversary. It is the nation’s oldest African American family organization, founded in 1938 with the specific mission of nurturing future African American leaders by stimulating the growth and development of children through educational, cultural, civic, recreational, health and social programs inspired by mothers. Through its nearly 250 chapters organized in seven regions across the United States, the organization consists of more than 40,000 family members, which includes mother members, fathers and children ages two through 19.
Jack and Jill of America chapters also support non-profit organizations through its philanthropic arm, the Jack and Jill of America Foundation which is among the first foundations established by African-American families in the United States. Since its founding in 1968, the foundation has granted millions of dollars to worthy causes supporting children and families. Mrs. Brown is active in several organizations devoted to serving the community, including the Links Inc.
Beauty Expert & Award-winning Hair Stylist
Sherita Cherry is the owner of Genesis Hair Art in Atlanta, Georgia. She is an award-winning hair stylist and is recognized as one of the finest hair stylist in Atlanta and now named as Atlanta’s Most Affluent entrepreneurs in Who’s Who in Black Atlanta. She has recently been presented with the Phoenix Award by Mayor Kasim Reed for her commitment to the community by mentoring teenage girls. Sherita’s most prestigious recognition was at the Bronner Bros. Annual ICON Awards, in which she was Named “Rising ICON”.
She is a license Master Educator and travels the country as a National Color Educator for John Paul Mitchell Systems while still maintaining a celebrity clientele such as Grammy award-winning group Destiny’s Child, Michelle Williams, former member Letoya Luckett and Grammy award-winning gospel duo Mary Mary to name a few. A recipient of the Highest Achievement Award by Clairol Professional, she now serves as Brand Ambassador judging hair color competitions throughout the United States. She has won numerous competitions with the most recent Bronner Brothers Hair Show-Grab Bag Competition, which she now serves as an International Competition Celebrity Judge.
Sherita had the opportunity to work with the former United States Surgeon General, Dr. Regina Benjamin on a three year nationwide campaign “Styling Healthier Futures” sponsored by United Healthcare to educate African-American women on staying fit and looking beautiful. She is also the founder and host of Stylists Who Brunch, an exclusive networking event that serves as a platform for mentorship for beauty professionals. Sherita is a certified professional coach through Co-Active Coaching Training (CTI) and her coaching program assist entrepreneurs nationwide in Branding. Currently, she serves as Brand Ambassador and Creative Director for Strength and Nature Distribution the owner of Motions Hair Products. Sherita’s Nationwide campaign ad for Motions drew nationwide attention and influenced the company to use her images to reface the brand.
Her dedication and commitment to the beauty industry has allowed her to be sought out by local and national celebrities. Sherita is recognized in National and International hair magazines and her salon was named “Top 100 Hair Salons” and “Top Hair Color Salons in the South” by Black Hair Styles and Trends Magazine. With her savvy edgy style and strong leadership skills Sherita has the ability to educate and train future professionals in the beauty industry; hence why, she will be launching Sherita Cherry University of Cosmetology and Salon Management in May 2018.
As graduate of Clark Atlanta University she was extremely honored to be recognized in Clark Atlanta Alumni Magazine for her business savvy ethics and for being a gifted philanthropist. Sherita Cherry has been labeled by Bronner Brothers as “The Leader of the Beauty Industry for the New Generation”.
In addition, to managing her busy schedule, Sherita finds time to serve in the community. She is an active member of National Coalition on 100 Black Women-MECCA Chapter, National Cosmetology Association and Women Impacting West Georgia.
Managing Partner, Ceres Talent
Following more than 25 years in the marketing field as an employee and consultant to clients in the telecom and technology industries, Kathy joined Ceres Talent to focus on matching excellent marketers with clients in need of marketing talent to cover interim or permanent marketing needs. With a keen understanding of marketing and a love for helping people, Kathy finds matchmaking great marketers with clients who need them to be both fun and fulfilling. Kathy began her career in finance and quickly realized she was much more interested in developing and marketing new product offerings. With her passion for all things marketing, Kathy rose through the management ranks and decided to take her marketing expertise to a new level as a marketing consultant. She earned a BS in Business Finance at West Virginia University.
MBA, Business owner, Author, Mathematician, & Inspirational speaker
Mary Grate-Pyos, MBA, business owner, author, mathematician, inspirational speaker, former columnist (newspaper & radio) and proud “Geek in Pearls”, is the author of Wealthy Woman – Wise Choices and President of Financially Focused, Inc.
Mary is dedicated to assisting individuals, families and entrepreneurs in their efforts to gain financial knowledge, protect their assets and move from frustration to financial freedom. She also serves as Chief PearlPreneur™ of My Pearl Power™ focusing on encouraging possibility, positivity and prosperity in the lives of women.
As a trained mathematician, she considers herself a “Geek in Pearls”. She is an accomplished Personal Finance Writer and former Columnist for the Capital Spotlight Newspaper in Washington, DC, and Financial Expert on the syndicated radio show, “Serving Up Soul”. She has been featured in Black Enterprise, Essence Magazine, Ebony Magazine, the Wall Street Journal, Financial Woman International, Boomer Market Advisor, Visions Magazine, Pink Magazine, and Advisor Today Magazine.
Best-selling author, speaker and accomplished executive coach, Allyson Ward helps you harness the skills to become a stronger more confident manager, leader and parent all while removing the stress associated with balancing business and family life.
As a single mother of two daughters for many years she harnesses her own experience combined with real stories from her clients. She explains concepts simply guiding her clients to increased confidence, balance and success.
Allyson has a B.A in Economics from Boston College and an M.B.A from The University of Michigan in Ann Arbor. She completed her coaching training with Coaches Training Institute. She is committed to ongoing education and invests a minimum of four weeks annually at leadership and development workshops.
For 20 years Allyson led large teams in marketing and sales at IBM. Additionally, she spends 5 weeks each year supporting participants at Tony Robbins events. She is a featured in Chicken Soup for the Soul: Time to Thrive and is the best-selling author of Please Don't Come Home (Except for a Visit): A Field Guide to Creating Independent Adults.
Allyson lives in Maryland with her husband, Jose, daughter and their two Labradoodles. Allyson’s eldest daughter is an honor student attending Spelman College.
Speaker, Blogger, Coach and Mentor
Casey Sharperson, known as The Confidence Cultivator, is a speaker, blogger, coach and mentor to millennials looking to go to the next level in life, business, and faith. She is passionate about cultivating the confidence within others to take them from stagnant to stellar, in order to live the lives they were created to live. Named DMV’s Top 30 under 30, she is passionate about merging faith and business to unlock her client’s God-given potential.
A former pageant queen and cheerleading coach, Casey has partnered those experiences with her recruiting and corporate training background to launch her coaching and mentorship business, Created to Conquer. She trains her clients through speaking, blogging, teaching, and mentoring to uncover, extract, and execute upon their unique gifts, talents, and skills. Through her work, her clients transform by gaining the confidence, clarity, and skills to grow their vision, launch their dreams, and live a life that is in line with their divine right. Her proprietary system through Created to Conquer has become the premiere blueprint for millennials to show up and stand out in a cluttered marketplace.
A few of Casey’s clients include: Claflin University, The Advisory Board Company, Education Advisory Board, Power Up Women's Conference, Married & Young, Upliftology, More Than Cheer, South Carolina State University, Loudoun Bible Church, Camp Read-A-Rama (Clemson University), Clemson Elementary School, and Freeway Church.
Casey graduated with honors from Claflin University, as a member of The Alice Carson Tisdale Honors College, where she was named Who’s Who in American Colleges & Universities and earned national recognition by being awarded the Cultured Pearls Leadership Award, which was presented at Alpha Kappa Alpha Sorority Incorporated’s Boule in 2012. As a senior, she authored L.E.A.P: A Comprehensive Tool to Market Study Abroad to Minorities, serving as a catalyst for her entrepreneurial work.
To give back to the community, Casey serves as the director of a young adult life group, a liturgical dancer, and youth group volunteer.
Founder of Luxury Romance Concierge™
Thérèz Fleetwood, founder of Luxury Romance Concierge™, a unique date night service that creates intimate fantasy nights for couples. She is the author of Men and Intimacy, Real Talk. Real Answers and the creator of the INTO-ME-SEE Game Cards™. Thérèz has been catering to couples for 20+ years as a wedding designer and coordinator and has been a guest on several talk shows including the Today Show, Good Day New York, and Good Morning Texas. She has also worked as a life coach in the field of self-expression and leadership and is the former owner of Thérèz's Playhouse, an adult game and toy company which provided couples various ways to rekindle the romance, intimacy, and bliss in their relationships". www.luxuryromanceconcierge.com
Financial Expert, Media Personality, Author & Speaker
I'm Deborah Owens, America's Wealth Coach™
The days of lifetime employment and a pension-funded retirement are the exception, not the rule. How do you navigate your career and finances in this new financial normal? America’s Wealth Coach, Deborah Owens provides the rules of engagement that are required to succeed in this new economic landscape.
Through her research and published works, Ms. Owens has identified the attitudes, beliefs and behaviors that are essential to achieving personal, professional and financial success in a dynamic economic environment. These critical success factors or seven wealthy habits™ are the framework for the unique insights that are shared in her keynotes, seminars, and customized workshops, Attendees learn how to break from the past, excel in the present and take ownership of their future.
A financial services veteran with more than 20 years of experience and a former vice president for Fidelity Investments, Deborah is on a mission to show people of all incomes how to build wealth. Her keynotes and workshops engage, enlighten and inspire audiences. As president of Owens Media Group, she develops customized training and work life programs for corporations and organizations on multi-media platforms.
Empowerment Expert & Power Women’s Conference Emcee
Elisa-Ruth Nelson is passionate about empowering people to be their best selves. Leveraging well-honed leadership, communication, and planning skills gained through successful career in human resources and management with the federal government, she knows how to affect positive change at both individual and organizational levels.
Growing up in Alaska, often referred to as the “Land of the Midnight Sun,” afforded Ms. Nelson with unique experiences, which included viewing the spectacular aurora borealis, fishing and hunting with her father, enjoying summer midnight bike rides, and taking private music and dance lessons. Alaska’s lack of daylight during the winter months propelled her to seek consistent self-development and learning opportunities throughout her youth and into adulthood.
Her passion for learning and people led Ms. Nelson to a career in public service, starting out with the Department of Justice – Bureau of Prisons and currently serving as an HR Professional for the Department of Army where she facilitates large-scale leadership development programs and leads employee engagement initiatives. In this role, she oversaw the Emerging Enterprise Leader Program in 2017/2018, which provided leadership development opportunities for 64,000 civilians and culminated in 24 commands earning a leadership certification. Recently (October 2018), Ms. Nelson accepted an exceptional opportunity with the Department of Treasury, leading their Human Resources Accountability Program.
Ms. Nelson earned her Bachelor’s degree in Mass Media Communications from Wilberforce University, and a Master’s in Organizational Leadership from Southern New Hampshire University. She also completed certification as a Senior Professional in Human Resources (SPHR) through the HR Certification Institute.
In addition to her work in training & development and her educational credentials, she also volunteers as mentor for Point of Return, a nonprofit that helps people safely withdraw from addictive medications. Here, she counsels people one-on-one and provides encouragement and motivation to continue on the path to health and wellness. Beginning March 2018, Ms. Nelson sits on the Board of Advisors for Voices of Encouragement, an organization that empowers women to build a brighter future.
Daily, Elisa-Ruth Nelson practices the mantra “Challenge the Status Quo” in both her personal and professional life. She is driven to help others overcome fears and roadblocks and inspire them meet their goals.
Bernadette J. Carroll
Author, Speaker and Power Up Conference CEO & Founder
Bernadette is a sought after speaker, writer, author, life coach and marketing guru with over 15 years of marketing experience.
Bernadette has held numerous marketing leadership roles in the consumer packaged goods, travel, technology, ecommerce and financial services industries.
Born in Jamaica, Bernadette came to the United States at the age of 10. She grew up in the suburbs outside of Chicago, and graduated from Blackburn University with a degree in Communications. She went on to earn a Master of Science in Marketing from Illinois Institute of Technology. Bernadette is also life and wellness coach certified through the Cooper Institute.
Bernadette has aligned her passion with her purpose—empowering women to love themselves and live their best lives now, through her platform, Your Life Matters Too (YLMT). YLMT is where Bernadette shares her story about the power of God's amazing love, and her full-circle approach to achieving happiness and well-being through the connection of mind, body and soul.
Bernadette is a wife, and working mom with two wonderful children.
She is an active member of Alpha Kappa Alpha Sorority Inc., Psi Rho Omega Chapter in Loudoun County and a proud member of the Kings Daughters Ministry in Bellwood, IL. She is the founder and organizer of the Power Up Women’s Conference and author of the recently published “Your Life Matters Too, Prayer-Fast Journal”.
2019 Miss Black Virginia USA
Ms. Hollis, a 2018 graduate of Virginia Tech with a B.S. in Marketing Management and Communications,
is the newly crowned Miss Black Virginia 2019.
During her reign as Miss Black Virginia, she plans to use her time to bring awareness to the impact of domestic violence and sexual assault victims must face every day of their lives. She plans to help young women through her nonprofit organization, “GrowAndGlo.”
As the President and Founder, her mission is to help young women to “Grow” out of toxic situations and “GLO,” (which stands for (G)enuinely (L)oving (O)urselves) after the impact of domestic violence and/or sexual assault.
Tashna-Loy N. Donaldson
Adventure & Global Travel Expert
Tashna-Loy N. Donaldson is the Asset Services Regional Director of Operations for the Midwest and Canada with over 19 years of commercial real estate experience. She is responsible for transitioning new management assignments onto the CBRE operational platform, administering the Environments for Excellence Audit program, implementing Global Standards, supporting new technologies, and conducting employee trainings. Tashna-Loy also leads the integration of the Asset Services platform for newly acquired entities through mergers and acquisitions within her markets. During the 13 years in her regional capacity, Tashna-Loy has transitioned over 180 Million square feet of property.
Tashna-Loy, with her depth of knowledge for the CBRE standards, has played an integral role within the global community of the Asset Services division by traveling to Shanghai, China with a hand selected CBRE team to provide operational consulting for Shanghai Tower, the second largest building in the world.
Most importantly, Tashna-Loy serves as a resource to the Asset Services field employees providing trusted guidance, assistance, and training.
Prior to being in her regional position, Tashna-Loy was an Assistant Real Estate Manager and played a vital role in the transition of 980 North Michigan Avenue (One Magnificent Mile), a high-profile, Class A, 400,000 SF, before managing its day-to-day operations.
Tashna-Loy started her career at CBRE in 1999 as a Midwest Retail Associate within our Brokerage Division. She worked directly with regional managers to prepare proposals for major property acquisitions, organized national and regional retail conferences, and created marketing materials to promote various retail specialties. She was the point of contact for more than 100 sales professionals.
Dr. April Rochelle
Health Science * Conflict Management
Dr. April Rochelle is a native of Gary Indiana and began her career in healthcare as an officer in the United States Navy. She earned her Bachelor of Science in Nursing from Old Dominion University, Masters of Communication from the University of Oklahoma and a Doctorate of Health Science from Nova Southeastern University. She has extensive experience in the healthcare industry to include Quality Management and Patient Safety. Dr. Rochelle is also Communication expert and a former adjunct professor of Communication at George Mason University. While she currently works in the healthcare industry, her passion is communication. She has a wealth of knowledge in Public Speaking, Interpersonal Communication, Group Dynamics and Conflict Management. In addition to speaking at national conferences, she has volunteered and facilitated several communication workshops for various community service organizations.
Renee Brown Small
Founder and CEO, Cyber Human Capital
Renee Brown Small is a cyber security recruitment expert. She has been recruiting technology professionals since 2001. As the founder and CEO of Cyber Human Capital, Renee consults with companies to improve their cyber security hiring process and provides customized cyber security recruiter training. She is the author of Magnetic Hiring: Your Company's Secret Weapon to Attracting Top Cyber Security Talent and is the 2017 recipient of the Stevie Award for Women in Business.
She holds a BS in information systems from the stern school of business at New York University. She lives in McLean, VA with her husband and three children.
Senior Manager, Sales Development, Cvent, Inc.
Jasmin Vias is a Senior Manager of Sales Development for Cvent, a leading meetings, events, and hospitality management technology provider with more than 3,700 employees, 25,000 customers, and 300,000 users worldwide. She has over a decade of experience in a variety of roles at the organization; from sales account management, product marketing, post-acquisition integrations for the Cvent Hospitality Cloud, product and event launches, and most recently the enterprise marketing outreach for the company c-suite. Jasmin recently moved back into a sales management position and currently oversees a growing team of ten inside sales representatives. In her spare work time, she helps coach the corporate softball team and leads the event programming for the Cvent Women in Leadership group of nearly 1,000 members across North America and the United Kingdom.
Clinical Director, Wellness Connection
Denisha Johnson is a Licensed Clinical Social Worker. She is an excellent therapist that can work with many issues, and is particularly skilled in working with teens and young adults. In 2016, she won Loudoun’s Best Counselor for Kids. In addition to providing individual and family counseling, Denisha also provides group counseling services for high school teens in the Ashburn area.
Denisha recently entered the world of entrepreneurship and opened a mental health private practice. Prior to that, she was the clinical director for Wellness Connection in Ashburn, VA. The 10 years before that, Denisha worked with Loudoun County Mental Health in a variety of positions. Starting as a residential counselor, she obtained her Masters in Social Work and her LCSW and transitioned to become an Outpatient Clinician specializing in adolescent treatment. In that role, she provided individual, group, and family therapy, as well as crisis intervention to children, adolescents, and adults. Denisha is well versed in dealing with issues of trauma, attachment disorder, anxiety and depression, as well as a variety of other issues that impact children, teenagers, and adults. Denisha also worked as a Student Assistance Liaison for several middle and high schools in Loudoun County, where she completed assessments and evaluations of children who came to the attention of their guidance counselor for assorted reasons. As an Outpatient Clinician, Denisha worked closely with school officials, probation officers, Department of Family Services, and numerous other agencies to coordinate services.